Saturday, April 21, 2007

Love Jewelry and Fight Cancer


See-thru my Heart(s)! 13$ at www.bettyjewels.etsy.com.
100% proceeds from heart earrings to go to RFL.

For the community of Hanover, NH the time has come to start putting teams together and rasing money for Relay for Life. For those of you who have no clue where Hanover is it is the home of Dartmouth College. For those of you who have never heard of Dartmouth....shame on you.
Anyways...
Relay for Life is still fairly new in Hanover but thanks largely to the students it has been a huge success! This year things are heating up already. I can feel the school record (yeah Track Team) about to burst. But that's a good thing! I hope Dartmouth raises more money every year!!! The big fundraiser last year was a Date Auction (yay track team!). We raised about 1500$ in a few hours. This year the whole date auction concept has been over done (boo to copycats) but no hard feelings. Who knows who will come up with the big deal breaker this spring......my money's on the Tuck Business School. They are not part of Dartmouth but affiliated...and did I mention Tuck is consistently in the top 10 for best business schools. So if anyone knows how to make --i mean raise-- money it's Tuck students.
How to help:
You can go to the American Cancer Society to donate, volunteer, sponsor or find an event to attend.
But if you want to personally help me and my friends you can donate to the Track Team's RFL team.
Or
You can buy some jewelry from our etsy shop!
Betty Jewels donates a % of whatever we have to RFL. For this month if you buy any of our Heart earrings we will donate all money made on them to RFL.


I wear my heart on my ears. 13$ on etsy.

Tuesday, April 17, 2007

Betty Jewels has purses now!

Well sort of.
It's a new project for my days off and when I need a break from making jewelry....hunting for used purses, wallets, clutches etc. Of course to stay en-vogue I must use the word retro or vintage instead of used...but let's face it...it's the same thing.
Once I find my new treasure I put a little embellishment on it to make it more trendy and fashionable.
I prefer stamps since they make inks in every color (or you could use paint) for non-porous surfaces including leather. And they are permanent. So as much as I would love to own a silk-screening thingy stamps are much more affordable and you can use them for a variety of other crafts.


A clutch I bought at an antique store.
(I added the domino). Someones junk
was my treasure! check it out on etsy.

I found a local store that carries my favorite stamps. Yes...I have favorite stamps. Until recently I wasn't even aware that artists had their own line of stamps. Claudine Hellmuth a fantastic collage artist has her own line, unless there are two Claudine Helmuths in the world. I also like Carin Anderrson's stamps.
Ok..enough of my nerdery for now.

Friday, April 13, 2007

Lentils and earrings

Southern California hasn't prepared itself for Betty Jewels. I walk into the boutiques and see only petite (a dime a dozen) earrings that are only moderately eye catching and flashy. I thought SoCal was fashion forward........hmmmm.....well maybe it's just Carlsbad. Anyways, the point to this mini-rant is that I have had Zero success at selling anything to boutiques. A few places looked, took a card and said they would call me (hasn't happened) but most places politely said they weren't right for their clientele. So I guess it will be up to me to bring "big, bold and textured" into the Carlsbad market.


I consider these "tame"...they are lighter, more delicate
but they still hang about 2 inches! haha. You can find
them on etsy.



I think my biggest problem will be that the target market is 40+ and stores are going to make the assumption that only young women wear big earrings. Well I think that is ridiculous. I hate those age rules.....I think that the older you get the crazier you should be able to dress! I plan on walking around in bright colors, big jewelry and even bigger hair until I can't walk anymore! I will celebrate any age by decorating my self in jewelry and no one will dare say a thing!


And these pieces are small to me! Both the snowladies (left) and mini
cut-outs can be found on etsy.

Aza the traveling Gnome!


Aza baby at the Flower Fields in Carlsbad, CA!
well actually it's Aza under flowers....they wouldn't
let us put her in the field for a picture.


My family came to visit me in Carlsbad at the en
d of March. My dad, sister and niece drove from NH to Arizona to see my younger sister and then to Cali to see me.....and that was just half the trip!!




Even Aza wanted to drive! She's so cute!


One of my favorites. Look at her curling her toes!